AN INTERVIEW 12 YEARS ON

Let’s take our mind’s back to October 2012: Only 22% of Australian households had a connected TVs, NBN was touted as ‘the next big thing’, Netflix was about to release House Of Cards, Vine was giving rise to super-short form video and RedBull had just released ‘Stratos’, the short film where Felix Baumgartner plunged 39kms to earth.

At the time, I was interviewed by Michael Short from The Age and Sydney Morning Herald about my take on the convergence of the internet and TV: ‘Here comes the future, please don’t adjust your set’.

I dusted off the back page this week and thought I would check in on some of my thoughts from back then to see how they’ve aged and I was struck by the sentiments and predictions align with the proposition for ShowStarter today.

”Our Television screens will resemble large computer screens"

“The key [for brands] is to create communities, rather than seeking to inform consumers about goods and services.”

”RedBull [‘s Stratos Film Launch] has created a tribe of millions, which they distribute, at zero cost, high-quality content… I think that is a model that needs a light shone on it as a way forward for brands to be relevant.”

”We will be given the option to pay a small amount to watch a television broadcast without the interruption of advertising”.

Read the original article here.